Like any other organization, group or company, your charity needs to be seen and heard to gain more donors and followers. Aside from social media marketing and other advertisement tactics, a non-profit charity group needs a certain amount of exposure through various events. One of the best ways to build your networks is by throwing a social event.
Planning a social event for a new charity can be pretty stressful. This is a demanding job and you need all the help you can get to make sure the project is a success. Typically, new charities do not really have the proper budget to hire a party planner so you must rely on your skills to organize these events. We’ve listed some simple guidelines to follow below to help you with this overwhelming task.
Step 1: Set a budget.
If you are working with a small budget, it is important to set your expenses during the early stages of planning. It is vital to stick to this budget throughout the whole process so that you won’t end up splurging unnecessarily. Unless you are planning a “thank you” party for sponsors and guests, the goal should be to raise funds and not lose them.
Step 2: Figure out the type of party.
The whole theme of the event will largely depend on the type of party that you are doing so you must determine early on what you want to do. Will it be a part to raise awareness for a certain cause, a fundraising event or purely a marketing and socialization affair? When you have decided what kind of party you want to plan, you can work from there. If you are planning a snazzy affair, consider a good location like in a Singapore CBD property or maybe a large outdoor area. If you do not want to do the typical gala affair, consider something like an auction or a sporting event.
Step 3: Promotion
Promotion is one of the most important parts of this process. However great your party is, no one will come if you do not effectively promote it. Make sure to invest in this area even it can add to the cost of the party planning. Also, utilize accessible platforms such as Facebook, Twitter and Instagram to spread the word about your event. When it comes to promoting, you should also pick a target audience to reach out – these groups or network of people should have an interest and can relate to your cause. Do not just tell people about your social event, it is important that you draw them in and make them understand what you are fighting for. There should be some form of personal interaction too, whether you are using social media or face-to-face marketing.
While this may seem like such a daunting task for beginners and new charities, it is not an impossible thing to achieve. Consider forming a whole group to take care of planning these social events. Two heads and some helping hands will always make things easier.